I took the first steps towards making a living from writing while wandering simultaneously through Europe and my 20’s. After some publishing success, I returned to Australia to complete the excellent Professional Writing and Editing Diploma at RMIT.

There, a group of fellow students and I formed a publishing house called Cardigan Press. We published our own short fiction, and the short fiction of others, in a series of books that drew some pretty good reviews, actually.

On other fronts, my copywriting led to roles with both RMIT and Lonely Planet. In 2004 I took a communications role with Australian skin care brand Aesop, where I was fortunate to be given the opportunity to help define company-wide copy and communications standards and practices. Soon I was not just wrangling their words, but everything the words ended up being used on or in, from labels and packaging to PR and digital. Five years later I moved into a marketing management role for Asia, working across Taiwan, Hong Kong, Japan, Korea, Singapore and Malaysia.

I then jumped the ditch into agency life, taking the role of Copywriter for the Melbourne digital agency IE. This turned into a Creative Strategist position, where my focus was as much on using my broader communications, marketing and brand experience as about writing great copy. Here I was lucky enough to again work with Lonely Planet, as well as Tourism Malaysia, Sensis, Hoyts, Mitre 10, Converse, MCVB and a number of other organisations across the retail, government and not-for-profit sectors.

Along the way I’ve freelanced for a range of print and digital clients, such as March Studio, the ABC and Travelmuse. I continue to look for interesting and challenging work that gives me the opportunity to use my writing and creative problem-solving skills. So contact me and let’s chat about the vagaries of copy and creative, and how to get the most out of them.

And if this isn’t enough about me, there’s more on my Linkedin page.